CASE_009
Margot McAddams
2024
Branding
45.7640°N / 4.8357°E
A magical visual identity for photographer Margot McAddams, combining celestial imagery, whimsical assets, and a rich palette of violet, rose, and dreamy tones.
/PROJECT/OVERVIEW
INTRODUCTION
A complete visual identity and illustration system for a photographer, built around a whimsical universe of celestial motifs, magical symbolism, and dreamy colors.
GOALS
Create a distinctive visual world that could bring together Margot’s photography, brand identity, and magical storytelling across every touchpoint.
CHALLENGE
The challenge was to create a fantasy inspired identity that felt sophisticated and distinctive without becoming overly childish or cliché.
/PROJECT/PROCESS
PROCESS_01
Research
Research focused on vintage engraving aesthetics, celestial imagery, magical symbols, and botanical illustration.
PROCESS_02
Strategy
The system combines celestial motifs, engraved-style illustrations, and a soft palette of violet, and bits of yellow to build a cohesive visual language that feels magical yet refined.
PROCESS_03
Design decisions
Every visual element was designed to feel like part of a magical archive, from engraved celestial illustrations to moon and sun symbols.
/PROJECT/GALLERY
SERVICES
Brand Identity, Illustration, Art Direction
DELIVERABLES
Identity system, brandbook, usage guide, illustrated assets
TOOLS
Illustrator, Photoshop
TIMELINE
3-4 weeks
