CASE_006
Franklin
2025
Social Media
48.8566°N / 2.3522°E
A collection of social media content and reusable templates created for Franklin Pet Food, bringing premium pet nutrition to life across Instagram and social platforms.
/PROJECT/OVERVIEW
INTRODUCTION
Sometimes I don't feel like creating with a purpose and just want to let my imagination flow
GOALS
Create an engaging social media system that could communicate Franklin’s nutritional expertise while making premium pet food feel approachable, modern, and relevant to everyday pet owners.
CHALLENGE
The challenge was to communicate nutritional information and product benefits in a clear and engaging way, while maintaining the premium positioning of the brand across a variety of social formats.
/PROJECT/PROCESS
PROCESS_01
Research
Research focused on pet food communication, premium nutrition brands, social media trends, and visual formats designed to make product information accessible and engaging for pet owners.
PROCESS_02
Strategy
The content system was built around clear messaging, product-focused visuals, and adaptable layouts, allowing educational, promotional, and lifestyle content to work cohesively across posts and stories.
PROCESS_03
Design decisions
Clean layouts, bold typography, product imagery, and playful graphic elements were combined to create a modern and approachable visual language. Flexible templates allowed different messages and formats to remain consistent while keeping the content varied and engaging.
/PROJECT/GALLERY
SERVICES
Social Media Templates
DELIVERABLES
Templates variations for Ad testing (post & stories)
TOOLS
Figma, Illustrator
TIMELINE
1 week
