Les Sherpas, social media ads

A collection of social media creatives for Les Sherpas, combining campaign ads with reusable templates for Instagram and Facebook.

/PROJECT/OVERVIEW

INTRODUCTION

A series of social media ads and reusable content templates created for Les Sherpas, a platform offering personalized tutoring and academic support. The designs were developed for both Instagram and Facebook, adapting key messages into engaging and consistent social formats.

GOALS

Create a flexible social media system that could support both promotional campaigns and everyday content while keeping the Les Sherpas brand recognizable and engaging.

CHALLENGE

The challenge was to create varied content for different campaigns while maintaining a cohesive visual identity across multiple formats, platforms, and messaging.

/PROJECT/PROCESS

PROCESS_01

Research

Research focused on social media trends, educational content, competitor campaigns, and the visual formats commonly used across Instagram and Facebook.

PROCESS_02

Strategy

The system was designed around adaptable layouts and clear visual hierarchies, allowing campaign messages and educational content to be easily translated into both posts and stories.

PROCESS_03

Design decisions

Bold typography, dynamic layouts, branded graphic elements, and flexible compositions were used to create attention-grabbing ads and reusable templates. Each format was designed to remain clear and recognizable while adapting naturally to Instagram posts, stories, and Facebook content.

/PROJECT/GALLERY