CASE_003
The Cyber Hotpot
2024
Illustration, Print
48.8566°N / 2.3522°E
A playful collection of eight illustrations turning iconic Asian foods, condiments, and drinks into bold moods.
/PROJECT/OVERVIEW
INTRODUCTION
The Mood Food Collection is a series of eight illustrations reimagining iconic Asian foods, condiments, and drinks through playful moods and colorful visuals.
GOALS
Turn familiar Asian food products into moods, giving each one a distinct personality and visual identity.
CHALLENGE
The challenge was to create eight distinct moods/feelings while keeping the collection visually cohesive, playful, and instantly recognizable as part of the same universe.
/PROJECT/PROCESS
PROCESS_01
Research
Research focused on iconic Asian food products, their packaging, cultural references, and visual associations, alongside pop culture, and contemporary illustration.
PROCESS_02
Strategy
Each product was treated with its own mood and visual language. The illustrations combine recognizable food packaging with playful names and personality-driven storytelling.
PROCESS_03
Design decisions
Bold colors mixed with playful typography and funny puns, each illustration uses humor and visual exaggeration to capture a specific mood.
/PROJECT/GALLERY
SERVICES
Illustration, Visual Identity, Art Direction
DELIVERABLES
Illustrations ready to print into A6 prints and stickers
TOOLS
Clip Studio Paint, Photoshop
TIMELINE
2 weeks
