CASE_008
Minao Studio
2023
Web Design, Social Media, Print
49.0333°N / 2.0333°E
A complete digital presence for Minao, combining a showcase website, social media strategy, content creation, and marketing materials for an interior design studio.
/PROJECT/OVERVIEW
INTRODUCTION
A digital design and content project for Minao, a studio specializing in bespoke interior design. The project covered the creation of their showcase website, the development of their social media presence, and the design of supporting marketing materials to establish a cohesive and professional brand presence.
GOALS
Build a cohesive digital presence for Minao by creating an informative and engaging website, establishing their social media presence from scratch, and developing visual content that could showcase their expertise, projects, and services.
CHALLENGE
Minao needed to establish its digital presence from the ground up, with no existing social media presence or defined visual system. The challenge was to create a consistent visual language that could work across their website, social platforms, and professional marketing materials while reflecting the codes of contemporary interior design.
/PROJECT/PROCESS
PROCESS_01
Research
The project started by exploring Minao’s field of expertise, existing content, and visual references within the interior design industry. This helped establish a visual direction that could work consistently across digital and print formats.
PROCESS_02
Strategy
The strategy focused on creating a clear digital ecosystem: an informative website to present Minao’s services and projects, alongside an editorial framework for Instagram and Facebook combining educational, inspirational, and trend-driven content.
PROCESS_03
Design decisions
A flexible visual system was developed to maintain consistency across the website, social media templates, and marketing materials. Editorial layouts, architectural imagery, structured typography, and graphic elements were combined to create a refined visual language suited to the interior design industry.
/PROJECT/GALLERY
SERVICES
Web Design, UX/UI, Social Media
DELIVERABLES
Content Scheduling, Print Brochures, Marketing Materials, Content Creation, Editorial Direction, UX/UI Design, Website Design
TOOLS
Figma, Wordpress, Meta business
TIMELINE
6 months
