Editorial Email Design for SNS

A branded newsletter for SNS, a sneaker and streetwear brand, combining editorial layouts, product imagery, and high-quality animated content.

/PROJECT/OVERVIEW

INTRODUCTION

A newsletter design project for SNS, a sneaker brand rooted in contemporary urban culture. The project involved translating a Nike campaign into an engaging newsletter, combining static imagery, editorial copy, and high-quality animated GIFs while staying consistent with SNS’s established visual identity.

GOALS

Create engaging and cohesive newsletters that could showcase products and campaigns while maintaining SNS’s established visual language across different content and formats.

CHALLENGE

The challenge was to translate the energy and visual codes of sneaker and streetwear culture into a structured newsletter format, while adapting to different campaigns, copy, and imagery without losing the distinctive SNS identity.

/PROJECT/PROCESS

PROCESS_01

Research

Previous SNS newsletters and existing brand guidelines were used as visual references to understand the established layouts, typography, image treatment, and overall communication style.

PROCESS_02

Strategy

The newsletter was structured around the provided campaign content, adapting the hierarchy and layout to give each message and product the right level of visibility while maintaining a consistent SNS experience.

PROCESS_03

Design decisions

Static photography, typography, graphic elements, and high-quality animated GIFs were combined to create dynamic editorial layouts. Each design was adjusted to the provided copy and imagery while respecting the visual conventions established across previous SNS newsletters.

/PROJECT/GALLERY