CASE_004
The Cyber Hotpot
2026
Illustration, Print
31.2304°N / 121.4737°E
A nostalgic tribute to the White Rabbit candy, reimagined through my own colorful illustration style and turned into a poster and sticker collection.
/PROJECT/OVERVIEW
INTRODUCTION
A personal take on White Rabbit candy, reimagining the iconic candy and its recognizable visual language through my own illustration style, from a standalone poster to a playful collection of stickers.
GOALS
Reinterpret the familiar White Rabbit identity through a personal illustration style while preserving the nostalgic character and instantly recognizable spirit of the original brand.
CHALLENGE
The challenge was to create something distinctly personal without losing the visual cues that make White Rabbit instantly recognizable, balancing nostalgia with a fresh and playful illustration style.
/PROJECT/PROCESS
PROCESS_01
Research
Research focused on White Rabbit’s iconic packaging, typography, color palette, vintage advertising, and visual motifs, alongside contemporary sticker design and illustrated merchandise.
PROCESS_02
Strategy
The original packaging became the starting point for a playful visual system, translating its most recognizable elements into illustrations and graphic assets that could work across both poster and sticker formats.
PROCESS_03
Design decisions
The original rabbit, red-and-blue palette, typography, and packaging motifs were reinterpreted through bold shapes, playful expressions, and hand-drawn details. The visual language was kept flexible enough to work as both a large-format poster and a collection of collectible stickers.
/PROJECT/GALLERY
SERVICES
Illustration, Print, Layout
DELIVERABLES
A5 Illustration, Sticker variation
TOOLS
Clip Studio Paint, Illustrator
TIMELINE
3 days
